A bit about me
Ian Allison. Creative Direction; Strategy; Art Direction; Design; Copy. IA …
Creative Direction; Strategy; Art Direction; Design; Copy.
IA & UX; Music & sound.
20-ish awards, and counting.
Branding. Brand activation, experience & engagement. Communication. Marketing.
B2B, B2C, P2P. BTL, ATL, TTL. Most sectors.
MA (Distinction) / Future of Design, from St Martin’s, BA(Hons) 2:1 / Graphic Design from De Montford University.
Yes to dinosaurs, fish fingers, thunderstorms, collaboration, listening and seeing.
No to intolerance, unfairness, wilful ignorance and autocrats.
…Oh, and yes – I do strategy AND design. You can do both. No, really.
Not left-brain or right-brain, but whole-brain. Check-out the latest in neuroscience if you don’t believe me.
What’s your challenge?
You can reach me via Linked-in or by emailing me at firstname.lastname@example.org
Notes, credits and clarifications
This website is a tiny snapshot of the work I do; I have actually led many branding projects, integrated campaigns and digital projects.
Videos: I’ve included a few videos as links rather than embedding them. This is because embedding them enables sharing, and these campaigns are no longer live.
Most of the creative direction and strategy in this site happened when I led the talented team at Bell Integrated Communications – with special nods to Maj, Jase, Darren, Damian, Joel, Jonesy, Kate and Ling. My more recent work with Instinctif Partners is largely confidential, hence the password protection – the University of Portsmouth brand is in the public domain – but I can tell you here that I’ve been working with the likes of eBay, Coach, Thomson Reuters, JP Morgan, HSBC, The Bank of Ireland, Rolls Royce, Paul Hastings and BT, amongst others.
If you’re thinking of working with me, and would like to see my latest work, get in touch via Linked-in or email (WordPress contact forms are massively hackable, as I discovered shortly before having to build a new portfolio from scratch). Those kids, eh? Pshh.
Pedants corner: BTL, ATL and TTL are ‘Above’, ‘Below’ and ‘Through’ The Line respectively; I did some digging and apparently ‘the line’ was drawn in the marketing accounts. Anything above the line was advertising spend, anything below was other comms channels. ‘TTL’ therefore refers to integrating the whole shebang. I’m also partial to underground, over-ground and wombling free.’360′ as a term makes me grit my teeth a bit. But I still do it.