What I do

IAN ALLISON

METHOD & MADNESS LTD

Creative Direction; Art Direction; Design; Copywriting.

Brand Strategy; Creative Strategy.

IA & UX; Music & Sound.

 

CONTACT

You can reach me by email:

ian@theallisons.uk

You can also get in touch via Linked-in:

Linked-in.

 

FEATURES AND BENEFITS

Awards: DBA, Transform, IoIC (the ones that require beauty AND proven impact & effectivenesss)

MA (Distinction) Future of Design, Central St Martin’s & BA (Hons) 2:1 Graphic Design, De Montford University.

Pitching, proposals and presentation – leading, creating and delivering.

Branding – strategy, workshops, language and design.

Brand engagement, activation & experience.

 Behaviour change & Culture.

Communication. Marketing.

Making complex things simpler.

All channels – integration a speciality.

B2B, B2C, P2P. BTL, ATL, TTL. Most sectors.

Hands-on, hands-off, team-leading and team-building.

On time, on budget, good with pressure, deadlines and multi-tasking.

Pictures that paint a thousand words. Words that create a thousand pictures.

 

PHILOSOPHY

Great design needs both method & madness.

I do strategy AND design. You can do both. No, really.

Not left-brain or right-brain, but wholebrain. Check-out the latest in neuroscience if you don’t believe me.

Let’s enjoy what we do and create something we’re proud of.

 

NOTES, CREDITS & CLARIFICATIONS

This website is a tiny snapshot of the work I do; I have actually led many branding projects, integrated campaigns and digital projects.

I also collaborate with trusted, tried and tested creative and strategic partners. Get in touch if you’re looking for a creative team.

Videos: I’ve included a few videos as links rather than embedding them. This is because embedding them enables sharing, and these campaigns are no longer live.

 

Pedants’ corner

BTL, ATL and TTL are ‘Above’, ‘Below’ and ‘Through’ The Line respectively; I did some digging and apparently ‘the line’ was drawn in the marketing accounts. Anything above the line was advertising spend, anything below was other comms channels. ‘TTL’ therefore refers to integrating the whole shebang.