Recruitment marketing


 

When the General Teaching Council for England decided to change the way it marketed its professional development programme, the Teacher Learning Academy (TLA), it appointed us to develop a new strategy and brand. In particular, it wanted the stronger brand to better articulate the strengths of the programme and so increase enrolments.

Within just four months of relaunching the rebranded TLA website, enrolments were up by over 1000. With its clear and consistent messaging and strong visual identity, the revised brand was then applied to a range of materials and underpinned an integrated campaign to raise awareness. The original KPI of 15,000 enrolments has long since been surpassed, and the TLA is now being passed to a commercial enterprise.

My role included proposal creation, pitch, brand workshops, brand strategy, marketing strategy and creative direction.

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