Youth marketing

Our client, the Talent and Enterprise Taskforce, briefed us to develop their own identity and an umbrella brand for this initiative – something which could be applied to any relevant programme, from any youth-focused organisation, that shared the same principles. The brand successfully introduced the Taskforce to key stakeholders and provided the basis for programmes like UK-wide integrated campaign Shine and the Prime Minister’s Global Fellowship.

A distinct strand of this initiative, the Prime Minister’s Global Fellowship gives 100 young people an opportunity to visit China, India or Brazil to see globalisation at first hand. This in turn encourages them to become “ambassadors”, sharing their experiences with other young people. In order to capture their experiences, we helped the British Council to run a massive workshop for all Fellows, and then worked around the clock for 72 hours to deliver the award-winning printed piece.

My role included proposal creation, pitch, brand strategy, campaign strategy, content management and creative direction.

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