Social media / integrated / IA&UX

The brief was to to atttract non-EU investors to Cornwall. To help them see the light, we turned the lights off, highlighting Cornwall’s business infrastructure. The campaign logo is a real neon sign, approximately 6 feet high. It’s used to draw attention to key benefits and events. This was an integrated campaign with global ambitions but a local budget – therefore, I placed social media at the heart of the marketing strategy.

The social media strategy is already demonstrating clear ROI with over 20% of unique website traffic currently driven by it. We recommended focusing on the USA and India. Of the visitors, the overwhelming majority (28.43%) originated in the USA, with India and the Netherlands next. This project has since won two branding awards.

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