Branding: B2B product / service


ACE European Group is part of the ACE Group, a global leader in insurance and reinsurance. ACE Group conducts its business on a worldwide basis with a physical presence in 53 countries.

We were asked to develop their product lines and help communicate these internally to their brokers and employees, based in various locations across the UK.

We worked closely with ACE to define their product line, creating an information architecture and suite of icons for each product area. This was developed into a tabbed system for print and digital applications.

The pack has been well received throughout the business from brokers through to their Chief Underwriter, and is now used to develop new business.

My role involved product mapping, design strategy and creative direction.

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