Integrated campaign: cities


The FutureStory books were designed to show young people that globalisation wasn’t something remote and intangible, but instead something directly affecting the places they live. The next step was to get those young people to think about their home town and its position in the global economy. To encourage this, Bell was asked to create a website where people could build their own FutureStory.

The FutureStory website is built in WordPress and uses an array of relevant social media including Facebook, Flickr and YouTube links. It was formally launched by Gordon Brown in February 2010. It was followed by a social media campaign that reached over 120,000 young people.

My role involved Art Direction, information architecture (IA)/user experience and content editing.

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