International campaigns

Operation Captura is an ongoing Crimestoppers project that aims to track down UK criminals on the run in Spain. Crimestoppers appointed us to help it deliver its latest campaign to track down ten “most wanted” fugitives, suspected of hiding on the Costa Blanca. The materials needed to encourage the ex-pat community in particular to contact Crimestoppers with any information they might have. My role involved pitching, copy writing and art direction. The visual direction set was used to refresh their visual identity, and was rolled-out across subsequent collateral.

The results were stunning. Calls to Crimestoppers soared: on the day of the launch, the charity received 40 per cent more calls than normal and website traffic was 10 times the normal level. Best of all, within a fortnight, four of the ten most wanted had been arrested, and two more were brought in over the following months. This award-winning project is perhaps one of the most satisfying I have worked on.

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