Integrated B2B engagement


We were asked to develop a three-year safety campaign to ensure minimum injuries during the construction of London’s Olympic Park. An added challenge: a significant number of employees would have English as a second language.

We developed a detailed internal communication strategy, and then implemented it across integrated channels, applying the ODA identity guidelines. Applications included induction materials, on-site graphics, environmental graphics, copy writing and digital/content consultancy.

The Institution of Occupational Safety and Health (IOSH) reported in July 2012 that “…Innovative communication techniques [led to] an unprecedented zero fatalities during the construction phase of the Games…” and that these techniques “…could be harnessed to benefit other construction projects.”

My role involved insight, strategy, message platform development and creative direction. Bell was one of the first agencies to apply the iconic new brand and guidelines designed by agency Wolff Olins.

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