We were asked to Develop strategic brand positioning and visual identity for the Energy Technologies Institute, a unique public/private partnership of BERR, Eon, EDF, Caterpillar, Shell, BP and Rolls Royce. The ETI was created to deliver the research, development, demonstration and deployment of new energy technologies in order to meet the UK’s energy challenges over the next ten years. A total of £1.1bn has been committed so far, focusing on the areas of wind and marine energy, distributed energy and transport.

Following in-depth analysis of existing research organisations and sources of funding, it became clear that the new Energy Technologies Institute should be positioned as a place where ideas could receive the support they needed to be developed and ultimately deployed.

Since its formation in 2007, the Institute has established itself as a major catalyst for government, private sector and academic research institutions to collaborate on the development of new energy technologies. The successful launch has lead to the announcement of four innovative projects aimed at supporting the achievement of the UK’s challenging targets to reduce greenhouse gas emissions

My role involved brand strategy, stakeholder management (C-Suite), creative direction and brand guidelines creation.

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