Paul Hastings is a leading global law firm with a strong presence throughout Asia, Europe, Latin America, and the United States. In a world of increased connectivity and sophisticated technology, they needed to transform their security culture.
‘iSECURE’ is both a memorable campaign name and call-to-action in one – placing the emphasis firmly on individual responsibility.
As our focus was on individual responsibility, a key recommendation was that we put employees at the heart of the campaign – from partner to new Associate, creating a sense of ownership. Each model held an object that was symbolic of an aspect of information security, creating a flexible campaign that was both serious in tone, but brought out the personality of the organisation – it’s people.
We art directed a photoshoot in New York, USA using Paul Hastings employees from across all levels of the organisation. The selection of individuals created a buzz within the organisation, naturally raising the profile of the campaign.