Embedding brand values

Having successfully navigated the financial crisis, Bank of Ireland embarked on an exciting stage of growth and development under a new CEO, with a new purpose, values and strategic objectives. We developed a purpose and values travelling roadshow, taking in more than 40 different sessions over a six week period. Colleagues from across the business were invited to their nearest local event, and over 5,500 people came together for an interactive and immersive purpose-led session.